Sony to Unveil its New Egg-shape Portable Audio Player Rolly

Sony demonstrated its new egg-shape portable audio player ‘Rolly SEP-10BT’ during CEATEC 2007.
This egg-shaped music player can move back and forth, left to right and even spin with two two rubber wheel. Measuring 65(diameter) x 104mm (height) at 300g, it is easy to carry anywhere you go.
With a built-in 1GB memory, it can play Sony’s exclusive file formats like ATRAC3 and ATRAC3plus as well as MP3 and AAC. Despite its compact size, it offers clear sound, Bluetooth capability and instinctive UI without the need for a screen. Powered by 1,560mAh Lithum battery, it can play up to 5 hours.
Sony launched the Rolly on September 29 officially in Japan market at 40,000(JPY). Related accessories are available: cradle (CDL-SE10) at 4000(JPY), case(CKR-SE10) at 2,000(JPY), and battery pack(BT-SE10) at 5,000(JPY).








Via AVING











































