Sony LCD TV prices fall again in May
Recently, Sony is the market leader in the global LCD TV market share back after price cuts in order to expand the policy launch.
Currently in the United States, Sony’s HD LCD TV is a full 40 inches at 1,699 US dollars, 46 inches full HD LCD TV sales dollars in 1999, and, since May the coming four to five hundred dollars from inhahan gijongdang nearly 1,199 US dollars, 1,599 US dollars and plans to hwakpaneul he said.
Key policy makers to cut prices usually 200-300 fire May between Sony’s e-ticket pricing policy, but if we look at other strategies that pose is now in kkajiwaneun al.
The cause of the rapid movement of these Sony year 2009 is expected to increase this year, the supply of contrast, Sony’s TV market this year in the magazine if the initiative competitors in the TV market, and latecomers companies dominating offensive could miss forever be judged seems
Until now, Sony and Samsung Electronics LCD division jinhaenghaewat investment in the line, and Sharp recently decided to invest in a joint venture with 10 generations.
Sony will invest the amount of rain to switch to a competitive price, has a strategic choice. Currently, the average price is 40 inches full HD panel, but the cost of 560 US dollars and 490 US dollars level, the level of supply if Sony is set panels cost about 200 dollar over the estimated price competitive as possible. Set in addition to cost savings, considering adjusting the distribution margin of 500 US dollars if they believe that drastic price cuts are possible. Even if the price cuts 500 US dollars in May, although some of the leading investors in the off-season and aggressive pricing to increase their market peak in the second half of sales strategy seems to enlarge hwahagetdaneun maximize profits.
Displaybank yijehyeok director of “Sony S-LCD panel costs from the level of supply in the panga and ppopji he did not receive any money, the S-LCD line, and continued to maximize profits gadongyul naemeurosseo, Sony profits through the display business structure can be reliably maintained, “he predicted.
These moves are set makers and Sony’s panel and panel manufacturers, such as companies or companies hapjongyeonhoeng panel is expected to accelerate. Eventually, the panel makers can survive with seteueopcheman to change the market structure, and by businesses to obtain a competitive partner seems to be a direction. Major TV manufacturers have their own brands, while placing emphasis on increasing the production of the consignment out of here as a degree, binikbin buikbu system is likely to be big yijehyeok director added. [aving]
